The "Sonny" Idea came in 2015 when searching for a makeup organizer that had individual spots to keep each and every piece of makeup neatly organized. An Organizer for each specific type of makeup. So Co-founder Rebekah started to design the first drawer type organizer for makeup which was the Alex 42 and Alex 56, then came later the Alex 39.
Each Organizer utilizes well thought out and designed slot sizes to organize all different types of makeup.
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